A few trends in online video that recruiters can use today…
As recently as 10 to 15 years ago, when someone was looking for a job, they picked up the local newspaper and started sifting through the classified ads. Or, they walked around to businesses picking up applications.
But in today’s multimedia world, businesses have evolved to include many new ways to attract prospective employees. At BuzzRecruiter, we stay on top of these trends and use our expertise to help businesses find the perfect fit for their company.
While those “Help wanted” ads still exist, one of the new ways businesses are finding talent is through video postings – either on their own websites or through social media sites such as Facebook, Google+, and LinkedIn.
Videos let prospective employees get a closer look at your business than a traditional paper or internet ad. Here are a few trends in online video that recruiters can use to improve both the quality and quantity of applicants for their open positions.
Ads of every kind, whether it be to sell a product or service or to recruit talent, have been becoming more and more targeted, especially online. With all the tools marketers have for analyzing customer data and where they view specific content, businesses are able to get information directly to their target audience.
These same tactics can be used for recruiting. BuzzRecruiter can help create your video as well as determine the best placement for recruiting videos so that you will see the best possible pool of candidates for your next available position.
Keep it Natural
The days of the pop-up videos are gone on most websites, which is a welcome change for most people. Often, these ads would annoy users, sometimes to the point of clicking away to another site. More recently, companies have switched to more seamless forms of video online.
Social media videos on sites like Facebook, Twitter, and YouTube are becoming increasingly popular and offer a less intrusive way to present the information. Video placement within blog postings also has seen a shift. They’re no longer just at the beginning or end of posts.
BuzzRecruiter can help you take your recruiting video to the next level by placing it in the places where job candidates are most likely to find it. That includes getting it out on Facebook and Twitter, and YouTube.
Is Shorter Better?
The fast-paced world we now live in has resulted in shorter attention spans for many people. We are constantly changing channels on TV or clicking quickly from one website to the next. That means getting your message out as quickly as possible is key through social video sites such as Vine. One of the primary benefits of these forms is cost. A short video like this can cost virtually nothing to produce.
BuzzRecruiter’s experts keep their eyes on the various ways companies use videos to recruit talent and can advise what the best method will be for your business.
Most people have a smartphone or tablet with them at all times. Whether it is their way to keep up with social media or their primary internet tool, mobile devices are an extremely important part of any marketing plan – including recruiting.
Marketers already use mobile devices to get video ads in front of customers. Recruiters can make short videos to describe available positions and requirements. Including a current employee who already does the job will help personalize the position. Wrap it up with information about how to apply, including a link to the application site online.
Videos like this can easily be shared through social media sites, and having the other employees involved will encourage them to share it with friends, placing it before more people.