Three Tips to use Inbound Marketing to Find Great Candidates

Turn your Marketing Strategy Around, Make it Inbound…

Three Tips to use Inbound Marketing to Find Great Candidates

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The world we live in is constantly changing. Competition for customers and even potential candidates, no matter what field of business, has never been higher. Therefore, the only way to stay afloat is to get ahead of the curve in terms of your marketing strategies. At BuzzRecruiter, we know how important this is.

For decades, marketing strategies have centered on interrupting what a customer was doing. Television or radio ads, even those in magazines, all do this. While those techniques still work, in many cases, they are not enough.

In today’s fast-paced world, businesses must get their name, product, or service out to potential customers in other ways. The same is true when looking to fill job openings. The staff at BuzzRecruiter can help you implement these methods to get the perfect candidate the next time you are hiring.

One of the most effective strategies for attracting customers or potential candidates is through inbound marketing. The principle is simple. Instead of interrupting a person with a TV ad, this gets your ad out there when a potential customer is actively looking for your product or service.

This means placing ads that appear as part of online search engines such as Google and taking advantage of social media through Facebook.

At BuzzRecruiter, we understand the importance of social media sites. We know how to leverage a presence on sites such as Facebook to help you build your business and find great employees.

Here are a few tips to help you use Facebook to your greatest advantage.

Build your audience

Just having a Facebook page set up for your business won’t do much. It must be an active and engaging environment for your customers. You can achieve this by:

Information: filling in important information about your business that people need to know, including links to your main website.
Fan Base: boosting your fan base by inviting existing contacts to like your page. This can add credibility when new people find it.
Linking: include social media links from your website to drive customers to it and encourage them to like the page.

Make it valuable

Build value through sharing strong content. If needed, spend a few days watching your own news feed and take note of what you clicked on and why, and use that when creating the posts for your company.

It is crucial that your Facebook page be used for more than just direct sales. Use, is to engage with your customers or potential candidates with valuable posts. Post photos and ask for comments to get people talking, and talk back to them. The more engagement you get, the better.

In doing this, be sure to mix up your posts between direct and indirect action. Direct posts include links back to offers on your site, while indirect posts simply get people talking through comments, and possibly shares.

Not completely free

While setting up your Facebook page and sharing with your customers and the rest of the world is free, expanding your reach on Facebook might require some investment on your part.

Through Facebook ads, you can push your company out to those Facebook users who don’t already like your page, but might have interest in the products or services you provide.

While you want the engagement from existing followers on Facebook, they likely are already customers and won’t help you grow your business. As the old saying goes, “You gotta spend money to make money.”

Our experts at BuzzRecruiter know that getting the best people on your payroll is one of the most important ways to ensure you have a successful business. With these tips, and many others, we will help you find the right candidate to fill your next job opening. Contact BuzzRecruiter today for more information on social media use in recruiting.

July 18, 2014 / Marketing, Social Media / Tags: BuzzRecruiter, Facebook, Recruiting, Social Recruiting

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

Three Tips to use Inbound Marketing to Find Great Candidates