Turn your Marketing Strategy Around, Make it Inbound…
The world we live in is constantly changing. Competition for customers and even potential candidates, no matter what field of business, has never been higher. Therefore, the only way to stay afloat is to get ahead of the curve in terms of your marketing strategies. At BuzzRecruiter, we know how important this is.
For decades, marketing strategies have centered on interrupting what a customer was doing. Television or radio ads, even those in magazines, all do this. While those techniques still work, in many cases, they are not enough.
In today’s fast-paced world, businesses must get their name, product, or service out to potential customers in other ways. The same is true when looking to fill job openings. The staff at BuzzRecruiter can help you implement these methods to get the perfect candidate the next time you are hiring.
One of the most effective strategies for attracting customers or potential candidates is through inbound marketing. The principle is simple. Instead of interrupting a person with a TV ad, this gets your ad out there when a potential customer is actively looking for your product or service.
This means placing ads that appear as part of online search engines such as Google and taking advantage of social media through Facebook.
At BuzzRecruiter, we understand the importance of social media sites. We know how to leverage a presence on sites such as Facebook to help you build your business and find great employees.
Here are a few tips to help you use Facebook to your greatest advantage.
Build your audience
Just having a Facebook page set up for your business won’t do much. It must be an active and engaging environment for your customers. You can achieve this by:
- Information: filling in important information about your business that people need to know, including links to your main website.
- Fan Base: boosting your fan base by inviting existing contacts to like your page. This can add credibility when new people find it.
- Linking: include social media links from your website to drive customers to it and encourage them to like the page.
Make it valuable
Build value through sharing strong content. If needed, spend a few days watching your own news feed and take note of what you clicked on and why, and use that when creating the posts for your company.
It is crucial that your Facebook page be used for more than just direct sales. Use, is to engage with your customers or potential candidates with valuable posts. Post photos and ask for comments to get people talking, and talk back to them. The more engagement you get, the better.
In doing this, be sure to mix up your posts between direct and indirect action. Direct posts include links back to offers on your site, while indirect posts simply get people talking through comments, and possibly shares.
Not completely free
While setting up your Facebook page and sharing with your customers and the rest of the world is free, expanding your reach on Facebook might require some investment on your part.
Through Facebook ads, you can push your company out to those Facebook users who don’t already like your page, but might have interest in the products or services you provide.
While you want the engagement from existing followers on Facebook, they likely are already customers and won’t help you grow your business. As the old saying goes, “You gotta spend money to make money.”
Our experts at BuzzRecruiter know that getting the best people on your payroll is one of the most important ways to ensure you have a successful business. With these tips, and many others, we will help you find the right candidate to fill your next job opening. Contact BuzzRecruiter today for more information on social media use in recruiting.