Should You Change Your Recruiting SEO Strategy for Google Hummingbird?

Should You Change Your Recruiting SEO Strategy for Google Hummingbird?

Recently, Google launched their new search algorithm: Hummingbird. While many have claimed that Hummingbird is the death of SEO, this is simply untrue. Hummingbird focuses on improving search for the user rather than changing the way we do SEO. A completely new search algorithm, Hummingbird changes the way search queries are read to provide more relevant results.

Hummingbird & Conversational Search

While old search algorithms were based on keywords only, Hummingbird focuses on the context of search queries. More and more users are framing their searches as questions, and Hummingbird adapts to this conversational approach to find more relevant results for users. Hummingbird is a progression from the Knowledge Graph, which displays overviews of key information on the search results page for many common searches.

Should I Change My SEO Strategy?

In short, no. Hummingbird doesn’t technically change anything in terms of SEO, and Google has claimed that the update will go unnoticed by most websites. However, you can revamp your SEO strategy for Hummingbird by focusing on SEO best practices as well as good content writing. Your content should provide useful information and make use of long tail keywords. In addition, claiming Google+ Authorship will help your content rank higher in search results.

How BuzzRecruiter Can Help

Does your business need help revamping its SEO strategy for Hummingbird? At BuzzRecruiter, we can help. Based in the Bay Area/Silicon Valley, our recruiter-based marketing firm offers search engine optimization services to bring your SEO strategy up to speed. In addition, our team can enhance your content marketing strategy with website content writing as well as writing services for blogs and social media. To learn more about our services, contact BuzzRecruiter today. Be sure to read the full article to learn more about the Hummingbird update and what it means for SEO.

November 25, 2013 / Search Engine Optimization / Tags: Google, Recruiters, Recruiting, Search Engine Optimization, SEO

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

Should You Change Your Recruiting SEO Strategy for Google Hummingbird?