Recently, Google launched their new search algorithm: Hummingbird. While many have claimed that Hummingbird is the death of SEO, this is simply untrue. Hummingbird focuses on improving search for the user rather than changing the way we do SEO. A completely new search algorithm, Hummingbird changes the way search queries are read to provide more relevant results.
Hummingbird & Conversational Search
While old search algorithms were based on keywords only, Hummingbird focuses on the context of search queries. More and more users are framing their searches as questions, and Hummingbird adapts to this conversational approach to find more relevant results for users. Hummingbird is a progression from the Knowledge Graph, which displays overviews of key information on the search results page for many common searches.
Should I Change My SEO Strategy?
In short, no. Hummingbird doesn’t technically change anything in terms of SEO, and Google has claimed that the update will go unnoticed by most websites. However, you can revamp your SEO strategy for Hummingbird by focusing on SEO best practices as well as good content writing. Your content should provide useful information and make use of long tail keywords. In addition, claiming Google+ Authorship will help your content rank higher in search results.
How BuzzRecruiter Can Help
Does your business need help revamping its SEO strategy for Hummingbird? At BuzzRecruiter, we can help. Based in the Bay Area/Silicon Valley, our recruiter-based marketing firm offers search engine optimization services to bring your SEO strategy up to speed. In addition, our team can enhance your content marketing strategy with website content writing as well as writing services for blogs and social media. To learn more about our services, contact BuzzRecruiter today. Be sure to read the full article to learn more about the Hummingbird update and what it means for SEO.