Recruit Your Talent (And Your Customers) With Email Marketing from BuzzRecruiter

Recruit Your Talent (And Your Customers) With Email Marketing from BuzzRecruiter

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Lately, the media has constantly declared that email marketing is dead, but at BuzzRecruiter we know that when done correctly, email marketing can be a highly successful way of recruiting talent for your company. What many have failed to realize is that, yes, old-fashioned email marketing – the kind that targeted a mass demographic and issued deals and generic ploys – is in fact out of style; everyone knows how to opt out of those messages. Customers are simply savvier about online communication these days. That’s why email marketing the BuzzRecruiter way ditches this old style in favor of a more personalized approach to email marketing.

The Old Strategy: Email Blasts

There are several factors that have affected the success of email marketing. The first and most important of these factors is simply that no one is reading those email blasts. Potential clients see them in their inbox and hit delete, eventually relegating your messages to the spam pile. Additionally, the group receiving these mass emails might not be the right one – many companies are working with weak email lists that will simply be unresponsive. Combine these features with mass content that doesn’t truly think through the target audience, and you have a recipe for failure.

The New Strategy: Go Mobile

As it turns out, the new mobile internet that ties smartphone users to their phones is actually used primarily to check email. This means that marketing emails need to be mobile optimized if they are really going to get any attention. Before that, however, you have to build trust between your company and your target audience through other venues, such as social media, and BuzzRecruiter can help. Once you’ve built a relationship with your audience, they’re much more likely to open and read your emails.

After earning that trust, the next step in the BuzzRecruiter email marketing strategy is to keep things interactive. Interactivity is one of the most important and engaging features of smartphone use, and your audience will be looking for it. One way to do this is through a powerful call to action (CTA). A good CTA gives your target customers a way to get involved, ideally on a more personal level. Enhance your CTA with good email design, making it accessible through a large button (set well away from the unsubscribe link). The last important component is to make sure your emails are mobile optimized to be read on any device, not just an iPhone, for example. Is your company ready to ditch the old system and go mobile?

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

Recruit Your Talent (And Your Customers) With Email Marketing from BuzzRecruiter