Mobile Recruiting: Four Mistakes to Avoid

Avoid these mistakes and reap the rewards…

Mobile Recruiting: Four Mistakes to Avoid

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Mobile recruiting is here to stay. It’s estimated that two-thirds of Americans have smartphones, and the more the Millennial Generation edges into the workplace, the more important mobile recruiting is going to be. In the same way that SEO and social media took the recruiting world by storm, mobile is about to be the next necessary strategy. Ignore this at your own peril.

Because mobile recruiting is still relatively new, there are lots of mistakes that those getting into it inevitably make. If you’re looking to step into mobile recruiting, make sure not to make these common mistakes:

Not optimizing your site for mobile. This goes hand in hand with responsive design. If you’re going to recruit on mobile, your website needs to take mobile into account. Otherwise, you’re going to have less than impressed prospective recruits when they can’t surf your site.
Working on mobile recruiting only when there are active vacancies. Just like building relationships with people on social media, mobile recruiting should be a consistent effort. While this is true for all kinds of recruiting, the availability of mobile makes it that much easier. Don’t miss out.
Not having a mobile referral program. If you’re like most recruiters, then you’re unhappy with your referral numbers. A mobile referral program can help fix that. Think of the number of Americans that own smartphones. Then, think about when they’re most likely to realize that they know a great prospective for your job opening: when they’re sitting at their desk, or when they’re actually out and chatting with the person?
Having poor redirects. If you don’t go the responsive route and instead have a separate mobile site, make sure your redirects are solid. There has been evidence that, in many cases, mobile activity was forcibly redirected to the first page. This means prospective employees can’t find the ‘job’ page, particularly when directly searching for it, or that the redirect wasn’t set up at all. The mobile version of your site might not even show up in job search results.

If you’re going to get into mobile recruiting (and you should), make sure that you’re doing it correctly. Contact BuzzRecruiter and with enough care put into your mobile recruiting, you’ll be able to reap serious talent-based rewards.

July 12, 2014 / Mobile, Recruiting, Search Engine Optimization, Web Marketing, Websites / Tags: Mobile Optimization, Mobile Recruiting, Mobile Site

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

Mobile Recruiting: Four Mistakes to Avoid