Avoid these mistakes and reap the rewards…
Mobile recruiting is here to stay. It’s estimated that two-thirds of Americans have smartphones, and the more the Millennial Generation edges into the workplace, the more important mobile recruiting is going to be. In the same way that SEO and social media took the recruiting world by storm, mobile is about to be the next necessary strategy. Ignore this at your own peril.
Because mobile recruiting is still relatively new, there are lots of mistakes that those getting into it inevitably make. If you’re looking to step into mobile recruiting, make sure not to make these common mistakes:
- Not optimizing your site for mobile. This goes hand in hand with responsive design. If you’re going to recruit on mobile, your website needs to take mobile into account. Otherwise, you’re going to have less than impressed prospective recruits when they can’t surf your site.
- Working on mobile recruiting only when there are active vacancies. Just like building relationships with people on social media, mobile recruiting should be a consistent effort. While this is true for all kinds of recruiting, the availability of mobile makes it that much easier. Don’t miss out.
- Not having a mobile referral program. If you’re like most recruiters, then you’re unhappy with your referral numbers. A mobile referral program can help fix that. Think of the number of Americans that own smartphones. Then, think about when they’re most likely to realize that they know a great prospective for your job opening: when they’re sitting at their desk, or when they’re actually out and chatting with the person?
- Having poor redirects. If you don’t go the responsive route and instead have a separate mobile site, make sure your redirects are solid. There has been evidence that, in many cases, mobile activity was forcibly redirected to the first page. This means prospective employees can’t find the ‘job’ page, particularly when directly searching for it, or that the redirect wasn’t set up at all. The mobile version of your site might not even show up in job search results.
If you’re going to get into mobile recruiting (and you should), make sure that you’re doing it correctly. Contact BuzzRecruiter and with enough care put into your mobile recruiting, you’ll be able to reap serious talent-based rewards.