Utilizing social media websites has long been a popular recruitment method. Social media is a fantastic networking tool, and the profiles that people create often serve as resumes for potential employers.
But obviously, major social sites like Facebook, Twitter, and Instagram have personal benefits for many users. They’re not always the most fertile recruiting grounds because not everyone is there for professional reasons.
Niche sites are the answer to this social media recruitment conundrum. Here’s how niche social media is revolutionizing online recruiting.
A Community of Like-Minded People
One of the greatest benefits of niche sites is that the people who visit these sites tend to belong to a single, common demographic. This can be very helpful if you are looking for a specific type of person to fill one of your roles.
For example, if you are looking for a particularly creative mind, you should consider visiting one of the many social media sites dedicated to those who make their own arts and crafts.
If you are looking to hire a new executive, see if there are any social media forums for executives in your area. You may also be able to get a good sense of what they are looking for in an employer.
Easier to Find Qualified Candidates
The recruiting process can be arduous because of the sheer amount of candidates you have to vet. By utilizing a niche site to find your next employee or colleague, there is a much greater chance that you will find a qualified candidate quickly.
Your hiring process will go much faster when you have a smaller pool of more skilled applicants to choose from. This can also save you money in the form of operational costs.
The people who belong to these niche sites are generally more serious about their professions than the average candidate. After all, they make an effort to engage with their professional community on a regular basis.
If you use a niche social media site to find your next hire, there is a good chance that this person is passionate about the work they do and eager to make positive strides within your company.
How to Use Niche Sites To Your Benefit
There is no doubt that niche social media is changing the way employers recruit online. But how can you actually use these sites to your benefit?
Join the community yourself! Many people in specific fields use niche social media sites as a way to network and find jobs.
If you are a part of the same community, you will be more aware of the group of users that are actively searching for employment. It also doesn’t hurt to post content on your profiles regularly to bolster your reputation among users.
But the more tuned in you are, the more attractive employment package you will be able to offer. Listen to the community’s needs and concerns, and attempt to fulfill them. This will make you a coveted employer in no time.
For more information on niche social media and how to tap into this recruiting demographic, please contact us!