Google+’s biggest and possibly most welcome changes…
Technology changes every day – especially social media applications like Google+. Although some business insiders claim that Google+ is dead, calling it a “sad and expensive attempt to unseat Facebook,” thousands of users continue relying on the app for social and work-related connections.
That’s why the recent changes in Google+ affect all aspects of recruiters’ jobs, including their marketing and hiring processes. We’ve detailed the most important updates you need to be aware of and how to use them to your advantage.
What Are the Changes?
Google+’s biggest and possibly most welcome adjustment is its new focus on Collections and Communities. These additions let people connect with other Google+ users as well as individuals who share their interests. With the old Google+, a children’s book writer might have found it difficult to connect with other professionals who shared his or her passion for specific genres or topics.
Now, that same writer can find an entire network of people who know how to write and sell fractured fairy-tales or children’s mysteries. This can help keep him or her updated on how those genres are faring in the market.
Collections and Communities also help keep users’ content organized. Many people have so many posts, photographs, and other content in their Google+ accounts that they become bogged down weeding through old material to find specific topics. Worse than that, unorganized posts leave Google+ accounts vulnerable to ROT content (Redundant, Outdated, and Trivial).
This often has a severe negative influence on networking opportunities. The new Google+ Collections allow users to group posts and other content by topic, keeping it fresh, organized, and easy to follow.
How to Use the Changes
To fully enjoy Collections, Communities, and other Google+ changes, business owners need to use them to their advantage. With the right plan, entrepreneurs can improve their social media presences, keep regular clients engaged, and draw in new ones.
Use the Subdomains
Some parts of Google+, like Hangouts and Google My Business, have disappeared or been revamped. Familiarize yourself with the new subdomains, such as hangouts.google.com, and become adept at toggling. The Hangouts subdomain in particular has several new advantages. For example, you can now get in touch with contacts via phone, video calling, or text chats.
As with any social media app, you should post fresh content often to engage followers. The new Google+ lets you share entire collections or sets of community information in your update box. Additionally, Google+ now carries new visibility options; you can set individual posts to Public, Internet Security, Influencers, etc.
This improves your chances of forming a social community whose interests are similar to yours. It also streamlines recruiting and hiring. With the new Google+, you can aim your posts specifically at people looking for positions in your field, those with certain experience levels, or candidates with particular interests or talents.