Marketing for Recruiters in 2015...

With the start of a new year, marketers once again must adapt to the changing demands of the current digital climate. Reaching your target audience – the best candidates – in 2015 will involve a bit of creativity, a dash of research, and an abundance of determination.

Review the following four tips to get your recruiting marketing campaign ready for the New Year:

Implement Engagement Policies for Social Media

Research shows nearly 3 in 4 recruiters have used social media to hire a candidate, with LinkedIn and Facebook in the lead for preferred platforms. For recruiting firms, reaching candidates on social media is cost effective and quick, but only if there is an established engagement policy. Review existing analytics to determine the best engagement times. Then, plan live Q&As, hiring fairs, and schedule posts to maximize engagement.

Use Mobile to Reel In Candidates

As the number of mobile devices outgrew the human population in 2014, marketers were awakened to a changing landscape of communication. Recruiting companies lacking a responsive site corrected the error, but relying on organic traffic may not provide your firm with the attention it requires to find the best candidates. Consider following in the footsteps of large brands, like SAP and Sodexo, by creating a mobile app to supplement your recruiting process.

Read More: Don’t Make These Mobile Recruiting Mistakes

Personalize Each Interaction

After being bombarded with ads and marketing messages on the web, prospective employees feel encouraged and appreciated when a message speaks directly to them. A technique often used in sales, personalizing interactions across multiple channels leads to higher engagement rates and increased interest in your company. As the New Year approaches, re-examine your email marketing campaign to ensure you’re segmenting subscribers, presenting personalized content, and achieving maximum results.

Ditch the Fluff: Candidates Want Honesty and Insight in 2015

Take a good, long look at your company’s content marketing strategy for 2015. Is it targeting each of your firm’s candidate personas? Is it relevant to your audience’s needs? Are you addressing challenges and providing a solution? If not, ditch the fluff and put more emphasis on identifying with candidates, offering a solution, and further engaging them with your company.

Is your marketing campaign ready to meet the demands of 2015? Recruiting firms stand to face steep competition this year, as the best candidates gravitate toward companies making an effort to reach out on social media, mobile, and email campaigns. BuzzRecruiter ensures your recruiter marketing strategy is designed to produce positive results. Check us out on LinkedIn, follow us on Twitter, or contact us today to supercharge your campaign.