At BuzzRecruiter, we pride ourselves on having innovative, up-to-date content to keep our clients consistently engaged. Depending on our other projects, this can sometimes be a nearly overwhelming task, but that’s why at BuzzRecruiter we use an editorial calendar to help keep our upcoming blog posts organized and moving smoothly along. Editorial calendars can offer a significant advantage to all recruiters, helping to organize content so that it is ready and waiting when your business is particularly busy or the ideas don’t seem to be coming.
The main advantage of editorial calendars is that they can help recruiters organize their blogs and social media engagement. It may seem like these genres of writing are a spur of the moment thing, but the best content really comes from planning ahead. Lay out a calendar that notes any important upcoming milestones for your business, along with any other time sensitive information. Combine this with other relevant topics and you’ll find yourself with a calendar full of blog and social media appropriate topics, just like the one we use at BuzzRecruiter. Of course there will sometimes be topics that arise suddenly and need to be written about but this brings us to another advantage of editorial calendars.
When that urgent topic comes up, your editorial calendar makes sure that you have the time to write it. Because you know what the upcoming blog topics are, the editorial calendar allows you to write them in advance and have them ready and waiting to be posted on the appropriate day. That urgent topic, then, can be written on the spot and posted as extra content or can shift other non-time sensitive material slightly further along on the calendar. Because you will have prewritten so much content, the editorial calendar leaves this choice available.
Using an editorial calendar is really the best way to keep your company at the forefront of clients’ minds. While other marketing strategies aim to get big, immediate attention, your blog is there every day, making sure readers know you’re on top of the news and helping your business to establish its credibility and trustworthiness as a leader in the recruiting field. If you don’t have an editorial calendar like we do at BuzzRecruiter, now is the time to start one. From there, there are just three rules: plan ahead, write ahead, and post, post, post! Content is king, and the best way to get ahead as a recruiter is to be a thought leader in the content field.