How Editorial Calendars Can Help You Recruit

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How Editorial Calendars Can Help You Recruit

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At BuzzRecruiter, we pride ourselves on having innovative, up-to-date content to keep our clients consistently engaged. Depending on our other projects, this can sometimes be a nearly overwhelming task, but that’s why at BuzzRecruiter we use an editorial calendar to help keep our upcoming blog posts organized and moving smoothly along. Editorial calendars can offer a significant advantage to all recruiters, helping to organize content so that it is ready and waiting when your business is particularly busy or the ideas don’t seem to be coming.

Planning Ahead

The main advantage of editorial calendars is that they can help recruiters organize their blogs and social media engagement. It may seem like these genres of writing are a spur of the moment thing, but the best content really comes from planning ahead. Lay out a calendar that notes any important upcoming milestones for your business, along with any other time sensitive information. Combine this with other relevant topics and you’ll find yourself with a calendar full of blog and social media appropriate topics, just like the one we use at BuzzRecruiter. Of course there will sometimes be topics that arise suddenly and need to be written about but this brings us to another advantage of editorial calendars.

Writing Ahead

When that urgent topic comes up, your editorial calendar makes sure that you have the time to write it. Because you know what the upcoming blog topics are, the editorial calendar allows you to write them in advance and have them ready and waiting to be posted on the appropriate day. That urgent topic, then, can be written on the spot and posted as extra content or can shift other non-time sensitive material slightly further along on the calendar. Because you will have prewritten so much content, the editorial calendar leaves this choice available.

Using an editorial calendar is really the best way to keep your company at the forefront of clients’ minds. While other marketing strategies aim to get big, immediate attention, your blog is there every day, making sure readers know you’re on top of the news and helping your business to establish its credibility and trustworthiness as a leader in the recruiting field. If you don’t have an editorial calendar like we do at BuzzRecruiter, now is the time to start one. From there, there are just three rules: plan ahead, write ahead, and post, post, post! Content is king, and the best way to get ahead as a recruiter is to be a thought leader in the content field.

January 13, 2014 / Content Writing, Social Media, Web Marketing, Websites / Tags: Marketing Campaigns, Recruiters, Recruiting, Social Media, Web Marketing, Website

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

How Editorial Calendars Can Help You Recruit