Portfolios, visual resumes, and degrees and accreditations are all ways that candidates can use Pinterest in their recruitment efforts!
When using social media as a recruiting tool, it’s important to leverage all of your resources. But what about Pinterest? Often touted as a site where moms post inspirational quotes and DIY ideas, there are a number of ways that Pinterest can also be useful as a recruiting tool.
Showcasing Your Business
Looking for the top candidates? Show them how your business is the best by showcasing its mission, values, and culture. Pinterest is also a great venue to showcase what it’s like on a day-to-day basis at your organization. Supplemental images of your teammates at trade shows or at teambuilding events can help to personalize your pinboards.
Create boards to show employee perks, various departments within your company, links to your blog, or other important content, news or current events. Networking or interviewing tips can also draw interest from prospective candidates.
If your business has a number of open positions, create a pinboard for each job to make it easy for candidates to find appealing content. For example, if you’re filling both finance and IT positions, create a separate board for each. These boards can also be personalized with keywords and targeted images.
Pinterest is often considered to be solely an image sharing site, but there are also many other types of content that can be posted. Because Pinterest is integrated with Vimeo, it’s simple to pin YouTube videos that your company may have already created. QR codes are another type of pinnable content that are not often considered. These codes can provide easy access to your job application form.
Feel free to post other marketing material as well. It might be surprising how helpful this can be for finding new clients and new potential candidates for hiring.
How Job Seekers Use Pinterest
Job seekers are also leveraging Pinterest to show off their stuff. Portfolios, visual resumes, and degrees and accreditations are all ways that candidates may be using Pinterest. Check out their profiles as well, and see how their personalities match up with that of your company. For assistance in utilizing Pinterest in your recruitment efforts, contact BuzzRecruiter today.