Can Pinterest Be a Recruiting Tool?

Portfolios, visual resumes, and degrees and accreditations are all ways that candidates can use Pinterest in their recruitment efforts!

Can Pinterest Be a Recruiting Tool?

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When using social media as a recruiting tool, it’s important to leverage all of your resources. But what about Pinterest? Often touted as a site where moms post inspirational quotes and DIY ideas, there are a number of ways that Pinterest can also be useful as a recruiting tool.

Showcasing Your Business

Looking for the top candidates? Show them how your business is the best by showcasing its mission, values, and culture. Pinterest is also a great venue to showcase what it’s like on a day-to-day basis at your organization. Supplemental images of your teammates at trade shows or at teambuilding events can help to personalize your pinboards.

Create boards to show employee perks, various departments within your company, links to your blog, or other important content, news or current events. Networking or interviewing tips can also draw interest from prospective candidates.

Organizing Pinboards

If your business has a number of open positions, create a pinboard for each job to make it easy for candidates to find appealing content. For example, if you’re filling both finance and IT positions, create a separate board for each. These boards can also be personalized with keywords and targeted images.

Pinning Multimedia

Pinterest is often considered to be solely an image sharing site, but there are also many other types of content that can be posted. Because Pinterest is integrated with Vimeo, it’s simple to pin YouTube videos that your company may have already created. QR codes are another type of pinnable content that are not often considered. These codes can provide easy access to your job application form.

Feel free to post other marketing material as well. It might be surprising how helpful this can be for finding new clients and new potential candidates for hiring.

How Job Seekers Use Pinterest

Job seekers are also leveraging Pinterest to show off their stuff. Portfolios, visual resumes, and degrees and accreditations are all ways that candidates may be using Pinterest. Check out their profiles as well, and see how their personalities match up with that of your company. For assistance in utilizing Pinterest in your recruitment efforts, contact BuzzRecruiter today.

May 21, 2014 / Social Media, Web Marketing / Tags: pinterest, Social Media, social networking

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

Can Pinterest Be a Recruiting Tool?