As of last fall, researchers have shown that 51% of content marketers are now leaning on interactive content to engage visitors. While you might think of this as the realm of media or commercial sites, this approach can be useful for a recruitment agency website as well.
While your site is primarily to attract employers and talent, you should always aim to have your site at the cutting edge of every digital design trend. You need to show that you’ve got an ear to the ground so that you’ll be able to match talent to positions that they’ll be able to thrive at for years to come.
Whether you’re relaunching your brand or looking to add some fresh elements to your site, interactivity increases engagement time and increases profits. Here are 7 ways you can keep visitors on your site longer and get them engaged in what your recruitment agency website has to offer.
1. Interactive Tours
Creating a walkthrough of your offices or of how your services work will give visitors a peek into what they’re getting before they sign a contract with you. Here you can show off your state of the art facilities, the hard work of your recruiters, and show how you take applicants through the hiring process.
2. Interactive Product Picker
Here you can offer potential clients the opportunity to see what you have to offer while catering to their needs. Let them take control of the boring question and answer session they’d have over the phone with your receptionist.
At the end, they can submit a form with what they need with contact information so you can get right to the point when you call them.
3. 360-degree Videos
New 360-degree video technology allows visitors to explore space around your office or your company. Some content marketers are leaving little easter eggs around the scene so that viewers are encouraged to engage with the videos.
4. Salary Calculator
Give a tool to your potential recruits to get an idea of what they could be getting for their skills. Every recruit has a different set of skills and every combination could offer different kinds of opportunities.
Help them find their path and figure out how much they could be making with a skills-and-salary calculator.
5. Add A Quiz
Quizzes have built up sites like BuzzFeed over the years and continue to draw people in with engaging questions about their field. Start with a hook and get people to click through to learn more about their own approach to recruiting.
6. Interactive Infographics
Perhaps you’ve got some great data that you want to share with your audience but are struggling with how to present it. The best way could be through an interactive slideshow that allows visitors to dive deep into your data.
Include lots of interactivity in your recruitment website’s design and watch your traffic metrics spike. Make it approachable and fun but allow for visitors to learn some useful recruitment stats.
Customer loyalty is important to any business. Find a way to offer some small reward for recruits that you’ve placed at companies. In exchange for a review of their recruiter or their company, you could give them a gift card.
Companies will applaud your approach and thank you for the feedback with continued business.
A Recruitment Agency Website Doesn’t Need To Be Boring
In fact, the field is so ripe for new approaches that you could stand head and shoulders above your competition with an engaging interactive site.
If you’re ready to take your recruitment agency website to the next level, contact us for more tips.