Top website mistakes that can hurt your recruitment business
An old recruitment website is just as bad as no website at all. When poor User Experience becomes an issue, it may be time for a website renovation. Here’s how to know.
Search engine optimization is a constantly changing field that recruitment companies need to stay on top of to survive. To stay in business as a modern recruitment company, it’s crucial to understand SEO rules and implement them to your advantage, but even those with the best of intentions make mistakes when it comes to website design. Consider these top website mistakes that can hurt your recruitment business.
- Over-Reliance on Keywords. It’s been such a huge part of search engine optimization for so long, that keyword stuffing is a hard habit to break. But failing to break it can result in demotions for your recruitment website. Semantic searches are how users find what they are looking for, but it works more organically than keywords because it relies on semantics, or the actual meaning of words.
- Failure to Integrate. Many people confuse multi-channeling with cross-channeling, but the distinction is fairly simple. Multi-channeling is having a presence on more than one platform. When you use those channels in an integrated way to market your brand, it’s called cross-channeling, and it should be part of your strategy today.
- Lack of Mobile Optimization. Fewer and fewer people use a laptop or desktop to find what they need. If your recruitment firm isn’t optimized for mobile today, you are already losing top quality candidates.
- Cumbersome UX. The talent of today don’t have to put up with a less than perfect user experience – there are too many better options. If they find yours is difficult, you’ll lose the best candidates to firms with streamlined, easy performance. Make sure your website is user-friendly, easy to navigate and has a clean design aesthetic for better overall use.
- Low-Quality Content. It wasn’t that long ago, that, as long as you had content, Google would positively rank your website. Now, quality matters, and it matters more with each new algorithm Google releases. Creating a blog is great for SEO, as long as it offers value.
- Bad Anchor Text. Anchor text is how your link appears on the page, like “View our current listings.” A well-written anchor text makes it easy for users to know what you want from them and encourages them to take action. Here’s best anchor text practices:
- Be descriptive. Don’t settle for a simple “click here” phrase.
- Make anchor texts easy to see. Make the font a bright hue or underline them.
- Write concisely.
- Stock Images. Images and videos are great options for grabbing user’s attention, but when they are the same stock images they’ve seen across platforms, your brand starts to lose integrity. Can the stock images and upload real photos or original pictures.
SEO can seem like a mystery, but there are ways to determine what is working and what isn’t. To know where their website ranks, recruitment companies of all sizes should invest in a website evaluation that will tell them what needs to change to adhere to current SEO best practices and customer expectations. Small changes can make a huge difference for a more positive UX.
Perhaps the biggest mistake recruitment companies can make with their website design is failing to keep up. If it’s time for an overhaul of your website, remember that it’s part of the price of business, and failing to maintain a user-friendly site may mean talent out the door.