5 Ways for Recruiters to Improve Their Facebook Presence

5 Ways for Recruiters to Improve Their Facebook Presence

Facebook can be a valuable tool for recruiters, but it can also hurt a business if it’s mismanaged! Take time to carefully assess the state of your Facebook page and be proactive about updating it so that it seems professional and appealing to potential recruits. Once your Facebook presence is adjusted to better reflect company goals, you’ll be much better prepared to interact with the target audience.

Although there are many ways to enhance a Facebook presence, recruiters should pay particular attention to the following elements:

Include a Facebook share button on your website. If someone is interested enough in your company that they want to share content from your site, it’s important to make it easy for them! With a Facebook share button immediately available, site visitors are much more likely to share content.
Make sure to use appropriately-sized images. Since Facebook displays the largest image available in posts on people’s newsfeeds, the size of a preferred image needs to be adjusted in order to ensure that it is displayed.
Don’t ignore Google Analytics! Analytics offers specific breakdowns for social media sites that allow you to identify sources of traffic. By identifying your best traffic sources, you can improve your SEO practices.
Learn how to use Facebook’s Open Graph tags. Understanding Facebook’s language, Open Graph, allows for better profile optimization so that potential recruits see engaging, relevant information and images.
Add a Facebook Like box to your site. Encourage site visitors to like your Facebook page so that they are instantly more connected to your brand.

For more information on how to improve your Facebook strategy, read the full article. BuzzRecruiter is thoroughly equipped to help transform your social media presence into a thriving, successful tool that attracts plenty of interest in your company. Whether you need assistance with Facebook or LinkedIn, we have the expertise necessary improve your brand’s identity on social media.

February 11, 2014 / Social Media / Tags: BuzzRecruiter, Facebook, Recruiters, Social Media

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

5 Ways for Recruiters to Improve Their Facebook Presence