5 Ways That Linking Can Increase Recruiter Engagement

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Although link building has long been a standard tactic among SEOs and marketers, many companies still use links inconsistently and ineffectively. With an insightful link strategy, it is possible to encourage greater engagement among your audience. Higher levels of engagement usually lead to long-term interest and conversions. As a recruiter, engagement offers a path towards finding solid recruits.

If your link strategy is not producing the kind of engagement that you would like to see, try the following tactics for an improved approached to linking.

Rely on your own site. Internal linking is incredibly important, and not just for SEO purposes! Inserting links to other pages on your own site allows readers to organically explore the material offered. As they are exposed to more of your content, they will ideally become more and more interested in your brand.
Think about the reader’s perspective. Don’t insert links simply for the sake of using links. Readers want to see links that offer more in-depth information that might answer their questions or help solve their problems.
Offer an opportunity to take action. Readers always want an easy way to take action. If you are encouraging readers to contact you or take another specific action, make sure to include a link that conveniently allows them to take action immediately.
Clearly explain links. Don’t just randomly insert links – explain their relevance so that your audience will have more interest in actually clicking on the link.
Be consistent. If you have evergreen content or static pages on your site that are still highly relevant, be consistent about linking to those pages.

To discover more about how to increase engagement with the help of links, be sure to read the full article. With the help of BuzzRecruiter, you can develop a recruiter-focused website that contains an intentional linking strategy that will effectively increase the engagement of your audience. BuzzRecruiter is also available to help with writing content for your website and developing a thriving social media presence for your brand.

February 12, 2014 / Websites / Tags: Engagement, Linking, Recruiting

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

5 Ways That Linking Can Increase Recruiter Engagement