Improve Your Mobile Recruiting Game With These 5 Tips from BuzzRecruiter.com
As long as you don’t have your head in the sand, you likely realize that social media is critical in attracting talent especially the passive candidates. Companies everywhere are taking notice that, to attract and retain customers, clients, and investors, it’s important to get inside the world where their desired targets live. The common link is social media recruiting.
If you think recruiters and recruiting agencies are immune to social media, it’s time to think again. The Social Recruiting Survey, completed in 2013, shows that nearly 78% of recruiters made an actual hire through social media, and 94% plan to use social media in 2014 to recruit top talent. Here at BuzzRecruiter, we’ve written before about using social media to connect with potential job seekers and enhance your brand’s identity, but in 2014, this is more imperative than ever.
Hand-in-hand with social media is mobile technology. In a Glassdoor.com survey, 3 out of 5 job seekers had used a mobile device to help find jobs, and 89% of those surveyed planned to continue to use their mobile devices in 2014. Not only is it vital to diversify your approach to recruitment by using a variety of social media outlets and having solid website copy, it’s time to combine social media and mobile to experience the best in recruiting.
How to Make the Most of Mobile Recruiting
Of course, it’s important not to jump into any sort of social media campaign without knowing what you’re doing, and it’s also imperative to pay attention to mobile recruiting strategies. BuzzRecruiter has 5 great tips to ensure you’re making the most of your social media and mobile recruiting campaign:
- Know your audience. Do you know who you’re looking for? According to the 2014 Jobvite Job Seeker Nation Study, it’s millennials who are the biggest group using their mobiles to search for jobs. Considering how social media literacy tends to exponentially rise as the generations get younger, this isn’t surprising. If you’re looking for young talent, you definitely want to get up and on mobile recruiting as fast as possible. However, never underestimate the value of a multifaceted approach; it’s a good idea to also be going after potential talent with brochures and other hard-copy means, particularly if you’re looking for somebody more seasoned.
- Have the right apps. Apps are at the heart of mobile recruiting. Must-haves for recruiters are LinkedIn Recruiter, Signals, Google Hangouts, Google Drive, and Evernote. These apps will let you keep in touch with your talent, monitor how much attention your emails and correspondence are receiving, get in contact with potential talent in real-time chat, and keep all your necessary documents and notes secure and accessible anytime, anywhere.
- Make sure your website and other digital personas are up-to-date and on-target. What shape is your website in? Do your social media efforts lead back to sharable, high-quality content? If you encourage potentials to get involved with your email list, is your email marketing well written and robust? Even if your mobile recruiting efforts are top-notch, the best prospects are going to shy away from a website that isn’t informative and high quality. Before you start working on mobile recruiting, make sure everything on the home front is cohesive.
- Use mobile recruiting as another filter through which to view prospective candidates. Being able to operate professionally in the digital world is of utmost importance to employers in any field. Considering that a few mistyped keystrokes can really cause a lot of damage, make sure to take the time and analyze how your potential recruit comports themselves through social media. Are they articulate? Do they post on the latest news? Are they conscientious with getting back to those who contact them? Who are their friends and contacts? Have they indicated interests on their social media profiles? If your prospective candidate has a Facebook post full of choice pictures of themselves in compromising positions set on ‘public,’ you should certainly think twice before reaching out to them.
- Make it easy. In a digital world, there are several different ways for prospects to contact you. They can reach you through social media, send you an email, apply through your website, or apply over the phone. Some may choose to take the old-fashioned approach and walk into your brick-and-mortar storefront, if you have one. At BuzzRecruiter, we work hard to help business owners like you make it easy to connect with candidates and clients alike.
When you’re as agile and flexible as your recruits and as professional as your clients, you’ll be thrilled with the success you enjoy from mobile recruiting.