5 Smart Tips Recruiters Can Best Utilize LinkedIn

LinkedIn was the fastest growing technology company in 2013, and its impact on business and the social media culture has continued to grow. Companies and individuals use LinkedIn to communicate and network with one another, and LinkedIn shows a much higher usage rate among the college-educated and persons with high income than among any other group of internet users. This means the people using LinkedIn are in general more successful and often in a greater position to hire workers, as LinkedIn is the only social media site with higher usage among older people than young adults.

Most companies and individuals are still learning how to use LinkedIn to their greatest advantage; because it is so new, all the benefits of LinkedIn have not yet been discovered. A few of the common mistakes have been discussed, and specific formatting and web design can improve a company’s LinkedIn page, garnering more page views and raising the company’s visibility. The following is a way for LinkedIn users to improve their success, including recruiting tips for making the most of LinkedIn.

Direct Traffic to your Website

• LinkedIn has become so associated with networking that people rarely consider how it might be used in other ways. By adding links to your LinkedIn page and directing people to your website, your blog, and other company pages, you pique the interest of job seekers. Publish read-worthy and relevant material and keep your page active, as it will help draw more web traffic which you can redirect to your various pages.

Connect Strategically

• Connect with people that fit the profile of a potential employee, and through them make connections with other potential employees. Seek out specific talent based on what your company needs, and build a network of talented workers with the potential to be successful employees. This allows you as a recruiter to quickly and efficiently find employees when the need arises.

Stay on the Radar

• Former employees who have moved on to other companies or who have started companies of their own can be great contacts for hiring young talent or for generating your next lead. Whether they can connect you to their former classmates, coworkers, or simply talented friends, keeping a connection with trusted and respected former employees and coworkers can have a number of benefits.

Pay Attention to Keywords

• Just as you will search for employees using specific keywords (accountant, writer, marketer, etc), job seekers search for job openings by the same method. In your LinkedIn profile, use keywords employees are likely to search for, describing your field, your mission, your location, and other qualities.

Know your Target Audience

• Know what your potential employees are interested in by connecting with millennials and young adults and looking at their interests and talents. If you can understand what your potential employees consider to be important, you will better understand how to attract them to your business.

For example, millennials are interested in flexibility and freedom. If your company has flexible schedules, work-from-home opportunities, or other qualities that would appeal to this desire for freedom, talk about that on your LinkedIn page. Tailor job descriptions and your company profile to potential recruits.

To learn more about recruiting online and using social media for recruiting purposes, talk with a web management and design company like Buzz Recruiter today.