5 must ways to improve your SEO recruiting strategy in 2015

Tips to get your strategy for search engine optimization (SEO) and Local SEO back on track…

5 must ways to improve your SEO recruiting strategy in 2015

An inadequate SEO strategy can mean the difference between an overflowing number of qualified candidates and a stagnant pool of mediocre applicants. To successfully compete with other firms, it’s important to understand the changing state of SEO, its impact on recruiting results, and the steps needed to conquer search engines. In 2014, Google algorithm updates shook the foundation on which SEOs stood and reminded marketers just how significant SEO best practices are.

Demystifying Google Updates

Between Panda, Penguin, and Hummingbird, marketers sometimes wonder which exotic animal major search engines will use next to represent updates. Based on more than 200 ranking factors, Google employs search algorithms to sniff out “thin” content, keyword stuffing, and other unscrupulous tactics found on the internet. Recently, Google launched Pidgeon, an algorithm created to evaluate the pulse of local SEO and highlight companies doing it well.

5 Must Ways to Improve Your SEO Strategies

If unsure of your company’s SEO health, review the following tips to get your strategy back on track.

Aim for organic results. Paid advertising may drive traffic to your site, but quality leads come from organic search results. Learn what your candidates are searching for and create content targeting these terms.
Perfect your local SEO strategy. Is your company listed in business directories, and are social profiles on Google+ and Yelp claimed? If not, you could be sabotaging your local SEO strategy.
Publish relevant content often. It’s no longer enough (if it ever was) to publish a short post here and there. Candidates expect leading companies in any industry to produce relevant, useful content that speaks directly to them.
Optimize tags and descriptions. Leaving image descriptions, tags, and title tags blank or stuffed with keywords is an SEO nightmare waiting to happen. Instead, optimize these areas of your site by inserting relevant keyword phrases.
Improve mobile compatibility. If operating without a mobile engagement plan, your SEO recruiting strategy will suffer. Search engines are giving preference to responsive websites and Google’s latest announcement of promising to call out sites not compatible with different devices, makes it urgent for recruiters to act immediately!

A leader in SEO, social media, and digital marketing for recruiters, BuzzRecruiter is your one-stop resource for all things SEO. Stay ahead of the trends and outperform the competition by entrusting us with search engine optimization. Discover what others are saying on Facebook and Twitter, or contact us today to learn more.

March 26, 2015 / Marketing, Recruiting, Search Engine Optimization / Tags: BuzzRecruiter, Mobile Recruiting, Responsive Web Design, Search Engine Optimization, SEO, Social Recruiting, Website

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

5 must ways to improve your SEO recruiting strategy in 2015