4 Ways to Write Better Web Marketing Content for Recruiters

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4 Ways to Write Better Web Marketing Content for Recruiters

While traditional marketing relies on directly sending information to consumers through advertising, web marketing is different in that visitors start the conversation by coming to your website and seeking out information. Keeping this in mind, content writing for your website must fit the needs of the user rather than the needs of the marketer. With the following tips, you will be able to improve your content writing strategy.

Know What Your Visitors Want: Research shows that a visitor will choose to leave your website or continue browsing within 10 seconds. Knowing what your visitors want and providing it ensures that they will stick around.
Provide Valuable Information: On the web, consumers are searching for answers to their questions, and they do not want to see fluff or irrelevant content. Instead, provide factual information that has value for your visitors.
Make It Short & Sweet: While reading is what we do online, most consumers actually want to read as few words as possible. Create content that is short and sweet to keep hold of the attention of your visitors, and ensure that your content is also easy to access.
Keep It Conversational: Finally, good content writing is conversational in nature. Keeping it conversational shows the personality behind your brand and makes your web content accessible to all types of people. Use simple language, active verbs, and short sentences.

At BuzzRecruiter, we know that good content writing is not always easy. Based in the Bay Area, we offer both website content writing and blog writing services to help your business engage with customers and provide them with the information they are searching for. Contact BuzzRecruiter today to learn more about our content writing services, and be sure to check out the full article for more content writing tips.

December 1, 2013 / Content Writing, Web Marketing / Tags: Content Writing, Recruiters, Recruiting, Web Marketing, Website

About the Author

Sam Ajam

My name is Sam Ajam, and it is my mission to help businesses and individuals enhance their online reputation and presence.

When I helped found BizzwithBuzz, Inc. in 2002, I wanted to start a company that would help others take advantage of all possibilities in the vast internet world. I put my more than 20 years of experience in the technology industry to use through this graphic design and web marketing agency to grow small to medium size businesses nationwide.

In addition to working with businesses, I also help educate the next generation of web experts as a part-time faculty at West Valley College. There, I teach classes in freelance and media business start-up, graphic design, web development, and online entrepreneurship and e-commerce.

As I have continued to gain knowledge in the technology and digital media industry, I have turned my focus to creative marketing, social media marketing, search engine optimization (SEO), and graphic design for small businesses as well as those already established within their markets.

I also provide strategies to companies as they recruit talented prospective employees through my work with BuzzRecruiter.com, a website that develops strong web presences for human resources and staffing professionals.

Prior to co-founding BizzwithBuzz, Inc., where I serve as Chief Financial and Strategy Officer, I had a variety of management positions with a global information technology supply chain services company, including Director of eCommerce Sales, Business Development, Product Marketing, and Customer Service.

I hold a Bachelor of Science in Electrical Engineering from Santa Clara University and an MBA in Technology Management. Additionally, I have full-time adult and vocational teaching credentials in Business Management, Marketing, and Small Business Ownership.

Through all of my work, I have learned how challenging it can be to master internet exposure. I want to use my knowledge to help others achieve their goals online.

4 Ways to Write Better Web Marketing Content for Recruiters