While traditional marketing relies on directly sending information to consumers through advertising, web marketing is different in that visitors start the conversation by coming to your website and seeking out information. Keeping this in mind, content writing for your website must fit the needs of the user rather than the needs of the marketer. With the following tips, you will be able to improve your content writing strategy.
- Know What Your Visitors Want: Research shows that a visitor will choose to leave your website or continue browsing within 10 seconds. Knowing what your visitors want and providing it ensures that they will stick around.
- Provide Valuable Information: On the web, consumers are searching for answers to their questions, and they do not want to see fluff or irrelevant content. Instead, provide factual information that has value for your visitors.
- Make It Short & Sweet: While reading is what we do online, most consumers actually want to read as few words as possible. Create content that is short and sweet to keep hold of the attention of your visitors, and ensure that your content is also easy to access.
- Keep It Conversational: Finally, good content writing is conversational in nature. Keeping it conversational shows the personality behind your brand and makes your web content accessible to all types of people. Use simple language, active verbs, and short sentences.
At BuzzRecruiter, we know that good content writing is not always easy. Based in the Bay Area, we offer both website content writing and blog writing services to help your business engage with customers and provide them with the information they are searching for. Contact BuzzRecruiter today to learn more about our content writing services, and be sure to check out the full article for more content writing tips.