Make the most of your recruiting on Google Plus…
We’ve discussed ways that recruiters can improve their standing on Facebook and how best to use Pinterest for recruitment purposes, and we’re big advocates of social media in general. However, there’s an often-overlooked social media platform that savvy recruiters should pay attention to: Google Plus.
Many recruiters shy away from Google Plus and think it’s a virtual ghost town. However, nothing is farther from the truth. There are literally 25 million people who use Google Plus, and it’s a great resource. Here are some tips for getting the best out of Google+ for recruiters:
- Use Circles to keep you organized. You can organize your contacts on Google Plus into “circles,” which are essentially related groups of people. A recruiter could have different circles for groups of candidates in different fields, making it easy to keep track of a variety of markets.
- Have a great profile. This should go without saying for any social media recruiting endeavor, but make sure that your information is up to date and well written. Content is extremely important on Google Plus, so don’t skimp here. You may want to consider purchasing a custom domain for maximum effect.
- Take advantage of the many external tools available. Because it’s Google, there are lots of browser extensions available. One of these is Google Minus, which lets you know whenever somebody removes themselves from one of your Circles. There’s also FindPeopleOnPlus, a handy index that allows you to search candidates without using Boolean strings.
- Did you know that posting on Google Plus blows other social media sites out of the water? Of course, Google is going to give its own social media network the biggest SEO nod. If you post any job opening, company news, or anything else happening with a hashtag attached, your post will rank higher in search results than other social media engines.
In sum, don’t shy away from Google Plus. When used correctly, it’s an awesome tool for recruiters. Contact BuzzRecruiter today, and let our friendly staff help you with your Google Plus account initiative.