3 Tips for Using Visual Social Media Platforms in Recruiting…
Social media has taken on a life of its own in the digital marketing world. Businesses without social media prowess tend to fall flat among all audiences. In the recruiting world, however, marketers struggle with ways to showcase their content on trending sites. Consider leveraging trending social media platforms to leave competitors in the dust.
Companies such as General Electric and Gatorade know how to use Snapchat and Instagram to connect with their audiences. Recruiters can take a page from these and other companies’ playbooks to spice up their marketing strategies in 2017 and beyond. Here are our 3 best tips for using trending social media platforms today:
- Use social media to expand your recruiting network. Businesses today search for young, motivated professionals, but they may not connect with them on LinkedIn or through typical job boards. Consider hosting a recruiting event and Snapchatting about it, or posting pictures about your work culture on Instagram. Connect with interested businesses in a similar way.
Discover more about using social media to recruit qualified talent – 3 Ways to Create the Perfect Recruiting Tool.
- Focus on building a personal connection. Use visual-oriented platforms, including Instagram and Snapchat, to tell a story about your recruiting services and value proposition. Tell a brand story on Snapchat with short videos or use your Instagram feed to highlight key benefits. Focus on the people and outcomes on these platforms to keep prospects engaged. Office supply store, Staples, uses Instagram to highlight creative ideas businesses can use to get organized. Try showcasing examples of beautiful resumes or candidates in great jobs.
- Keep it simple. Platforms such as Snapchat value short, digestible information, which can keep recruiting friendly and inviting. Infographics can get complex, Instagram images only tell part of the story, and YouTube videos can turn into 30 minute long explorations. Use trending social media platforms to consolidate your message into memorable, intriguing, and relevant content.
Trending social media platforms afford recruiting businesses a way to break out of the noise of saturated platforms such as Facebook and LinkedIn. Give it a try. You may find that your engagement levels and conversion rates improve as a result.