Ever since Google encrypted all of its search terms last fall, marketers have been searching for new ways to develop content based on the keywords and topics that are popular on Google. Fortunately, Google Trends allows marketers to get the exact information that they want, even though it might not provide specific keywords.
For recruiters, it’s important to consider these trending topics and keywords as a part of a content creation strategy so that content is attracting the attention of engaged, relevant leads. In order to take advantage of the information that can be found on Google Trends, recruiters should make the following steps a vital part of their content creation process:
- Investigate Top Charts. In the Top Charts tab, you may be able to find topics that are popular this month in your field. Use these topics to inspire new material for your company.
- Browse Hot Searches. Although topics relevant to your industry may not always be available, it’s smart to keep an eye on this function so that you can create newsworthy content when related topics do appear.
- Explore Specific Topics. The “Explore” option offers the most flexibility, as you can compare search terms, focus on a specific region, and even select to study a specific type of search.
By using these three steps as a part of a content creation strategy, you can effectively “newsjack” a topic in order to display the relevance and engagement of your company. As potential recruits explore the news, they may be drawn to your company thanks to your interest in current events and trends.
To learn more about how Google Trends can be a valuable content creation asset, be sure to read the full article. If you are struggling to develop great content that attracts relevant leads, BuzzRecruiter can help with content writing! We can assist you in creating recruiter-focused content that performs well with search engines. In addition, we are available to help with your blog and social media presence as well as your on-site content and SEO.