The Top Web Design Trends for 2017 from BuzzRecruiter.com
The appearance of your website is crucial. A pleasing web design and layout can make the difference between earning new customers or suffering from a high bounce rate. Modifying your aesthetics based on popular styles can help you stay ahead of your competition and see the most success from your web-page.
Each year new attributes and qualities in web design become popular, keeping the market fresh and exciting. Be on the lookout for the top trends for 2017 that are hitting the web now.
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Mobile-Friendly Web Design
For the first time in the history of cell technology, research shows more people access websites from their smartphones than from laptop or desktop computers. If your site isn’t optimized for the smaller viewing screens, you may miss out on new sales opportunities or repeat business from existing customers.
Scalable designs automatically size down or up to fit the user’s screen. Mobile-friendly sites take advantage of scalability and simplicity so they can load faster on cellular networks. Customers must be able to easily load and access your website remotely.
More Original Imagery, Less Stock
Today’s users have seen countless images during their time on the internet. As a result, they’re particularly good at picking out unoriginal stock photos when they see them. To customers, using basic imagery cheapens the brand and makes it feel less authentic overall.
A popular substitute for stock photography in 2017 will be clean illustrations. These streamlined, customized graphics also work well for mobile optimization, since they load faster than high-resolution photographs. Illustrations are also more unique than pictures and can help your brand stand out against the competition.
Bold Typography Choices
As web design simplifies and becomes sleeker, the details become more important. Bold, unique typography enables you to show off the personality of your company with minimal clutter and distractions. While eye-catching typography has been gaining popularity for some time, companies will push the envelope even further in 2017 as they freshen their web designs.
Look for an oversized font with a feeling that matches your company. If you’re a state-of-the-art software business, you probably want to opt for something modern and minimal. A gym, on the other hand, could benefit from very daring, harsh letters, and a wedding dress company might be better suited to thin and elegant script.
While more original imagery will be a hot ticket for 2017, some companies will take things one step further by using impressive photography to make bold statements. Professional images of your products, location, staff, etc., can make your company feel much more authentic, but also more successful and professional.
Hiring a professional photographer to snap a few photos is a great idea. You can even use the images to help tell your story in fewer words, offering visitors a visual experience that is unique to your company or organization. In fact, many companies will remove standard headers in favor of scalable panoramic images all their own.
In the past, animations were largely avoided because they tend to bog down the processor of a device and lower its browsing speed. However, modern phones, computers, and tablets are more powerful and better connected than ever before. In 2017, animations will become more popular, because companies can use them to tell a story quickly and more naturally without blanketing the page in text. Even simple animations, like closing apps or loading screens, will be on the rise.
Dynamic transitions will be a hot item for the new year, but you can also use animations to add personality, grab attention, and breathe life into your site. Be careful not to overuse these design elements, because too much motion can make a page seem overly busy.
Time to Color
Recent design trends indicated that many designers favored exceptionally neutral pages with little or no color – a popular example is the simplistic black-and-white color scheme favored by Apple. However, 2017 just might put an end to the monochromatic landscape. Brands are favoring bolder choices while still maintaining clean designs. The result is personality and life without an overwhelming or intrusive color palette.
Try adding striking or bold color to important areas on your site, such as the header or navigation menu. Or if you’re looking for something more subtle, dilute your hues and find a coordinating color scheme. Just remember to color your typography accordingly so it doesn’t lose sharpness.
Having a successful website requires more than just good design, however. You need logos, email marketing, SEO services, domain hosting, and content writing, to name a few. BuzzRecruiter is your one stop for these services and more. If you’re ready to see the true potential of the internet, give us a call today.